MoreLife Athletics Inc.
Building the most intelligent AI health, fitness and nutrition coach — so that staying healthy takes less effort than letting it slide.
Safwan Bhuiyan
Founder & Chief Executive Officer
Safwan Bhuiyan is the founder and chief executive of MoreLife Athletics Inc., and the author of MoreLife — an AI health and fitness platform that puts meal planning, adaptive training and real-time coaching in one app. He sets the product’s direction and signs off every change that ships to it.
I built MoreLife to make tracking your health easier. My father died of pancreatic cancer. This is my mission in life: to make people more aware, to make it easier for them to stay healthy, and to help them get more out of life.
He works across the whole of it: the web app and its design system, the AI coaching layer, the scan suite that reads food, labels, barcodes and the inside of a fridge, and the trainer platform that lets a coach run their own practice on top of it. MoreLife ships on iOS, Android and the web.
What MoreLife is
AI coaching
A coach that plans, adapts and answers. Programmes are generated the moment you sign up, and they change as your week does — with XP, streaks and milestones that reward consistency rather than punish a missed day.
The scan suite
One camera, seven things it understands: food, barcode, label, fridge, machine, body and form. No menu-diving to tell it which is which — point it at a meal, or at an open fridge, and get macros back.
The trainer platform
Coaches run their practice on MoreLife under their own name, tagline, logo and colours. Every one of their clients gets the full app and a 24/7 AI coach that knows their programming.